The theory of consumer behavior (1)

One of the most interesting paper about theoretical bases of consumer behavior is written by:

-      Asharaf Mohd Ramli;

-      and Azrul Azlan Iskandar Mirza

from Islamic Science University of Malaysia.

This paper attempts to discover the theory of consumer behavior from:

-      Conventional;

-      and Islamic perspectives.

The comparative approach is used to explain the principles and

postulates of the two systems of economy namely:

-      Islam;

-      and conventional.

The Islamic worldview of belief in the oneness of God and life after death is totally different with conventional secularism.

to be continued...

Source: Islamic Science University of Malaysia