In a number of sources, the following are listed as key values that people have or want to possess:
- a belief, or lack thereof, in the highest power (God) or affiliation with religious / idealistic institutions;
- a belief in the superior power of material resources (wealth, money, etc.);
- the belief that family is the most important thing in life;
- the belief that correctness, honesty, manliness, chastity are always the right policy;
- a belief in the importance of maintaining a healthy work / life balance.