The theory of consumer behavior (11)

Chapra (1992:20) claims that:

The emergence of Bentham’ theory was due to the dissatisfaction feeling arouse among the people with the church and the unfairness in the British legal system.

For that reason the theory has been governed by the Enlightenment

movement or secularism in which it denies any interference of religious elements in human affairs.

In other words secularism rejects belief:

o   in God;

o   in Revelation;

o   and in Hereafter.

(Altaf Gauhar, 1978: 300).

Hence secularists perceive that:

“Human reason as the absolute sovereign of human affairs in place of faith and intuition”

(Chapra, 1992: 20)

to be continued...

Source: Islamic Science University of Malaysia