Monday, January 12, 2015

The theory of consumer behavior (6)

The paper notes that, the Enlightenment movement considered all the revealed truth of religion as:
o   “simply figments of the imagination;
o   non-existent;
o   indeed at the bottom priestly inventions
designed to keep men ignorant of the ways of reason and nature”.
(Chapra, 2000: 19).
As a result, religious values and morality shunned away from economics realms and human intellectual become the only source in directing and determining economic postulates and principles.
The absent of religious values and morality in conventional economic has led to the need to fulfill self interest among the economic agents.
Hence, the ideal of economic rationality is solely rooted in self interest, at best, in the context of social achievement.
(Khurshid Ahmad, 1992: 23).
to be continued...


Source: Islamic Science University of Malaysia

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