According to a group of scholars who study behavior as well as empirical researchers, individual behavior is rational in itself. From this point of view it is considered that the decision tree of people, that is, the formula of decision-making, is highly effective.
So, before a person makes the final decision on a matter, it is at the level of consciousness or sub-consciousness that:
- evaluates the possible consequences of the decision, ie the aftereffects and opportunities;
- calculates (in a broad sense) all resources required for this;
- as well as evaluates (and in the broadest sense) all resources to be acquired as a result.
Thus, as a result of all these analyzes, makes a definitive decision.
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