Wednesday, March 11, 2015

The theory of consumer behavior (26)

The theory of consumer behaviour proposed by Fahim is based on Islamic Jurisprudence.
He has highlighted the important of concept of wasathiyyah or moderation in using resources.
The resources should be used meticulously as Muslims are not only obliged to care his own life but also to the others.
Hence, the concept of want applied in conventional is considered not in line with Islamic religion as the concept aims to fulfill man’s desire only.
Fahim is found introducing the concept of need which he claims in accordance with the Islamic teachings.
Source: Islamic Science University of Malaysia
Finally, we may point several main elements of this paper, that very important for the future researches about the topic.
Thus, the paper aproaches to the problem of consumers behaviors mainly from conseptional point of view.
Theoretical and conseptional view creates the base platform for the next researches in this field, also for the practical and empirical approves of the nominated ideas.

The end

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