The theory of consumer behavior (13)

On the other hand the Islamic concept of utility is based on Islamic   jurisprudence or shariah.

The paper notes that, the accomplishment of utility or maslahah is subjected to:

·       certain rules;

·       and limits

that have been laid down by shariah.

For instance:

Muslims are not allowed to indulge themselves in miserliness and profligacy.

Rather, they are commanded to base their consumption in line with Islamic law.

Thus:

the concept of utility in Islam differ from the utility theory proposes by Bentham, which people only concern to maximize utility without limit.

More details about Islamic theory of consumer behaviour discusses in the fourth chapter of the paper.

to be continued...

Source: Islamic Science University of Malaysia